Fitbit
Value · 22% below the category averageFitbit is a company known for its activity trackers, smartwatches, and wireless-enabled wearable technology devices that measure data such as the number of steps walked, heart rate, quality of sleep, and other personal metrics. It was acquired by Google in 2021.
Fitbit by Category
Fitbit Fitness Trackers
8 models · $70–$160
Fitbit Smartwatches
6 models · $150–$200
Fitbit
Fitbit Versa 4 Copper Rose Aluminum Pink Sand Strap Fitness Smartwatch, 24mm
$199.95
Fitbit
Fitbit Versa 4 Platinum Aluminum Waterfall Blue Strap Fitness Smartwatch, 24mm
$149.95
Fitbit
Fitbit Versa 4 Graphite Aluminum Black Strap Fitness Smartwatch, 24mm
$149.95
Fitbit
Fitbit Sense 2 Soft Gold Aluminum Blue Mist Strap Advanced Health & Fitness Smartwatch, 24mm
$199.95
All Fitbit Products
Fitbit
Fitbit Charge 6 Fitness Tracker, Porcelain/Silver Aluminum Finish
$159.95
Fitbit
Fitbit Inspire 3 Morning Glow Fitness Tracker
$69.95
Fitbit
Fitbit Versa 4 Copper Rose Aluminum Pink Sand Strap Fitness Smartwatch, 24mm
$199.95
Fitbit
Fitbit Versa 4 Platinum Aluminum Waterfall Blue Strap Fitness Smartwatch, 24mm
$149.95
Fitbit
Fitbit Aria Air Black Bluetooth Smart Scale
$99.95
Fitbit
Fitbit Inspire 3 Midnight Zen Fitness Tracker
$80
Fitbit
Fitbit Charge 6 Fitness Tracker, Obsidian/Black Aluminum Finish
$159.95
Fitbit
Fitbit Versa 4 Graphite Aluminum Black Strap Fitness Smartwatch, 24mm
$149.95
Fitbit
Fitbit Sense 2 Soft Gold Aluminum Blue Mist Strap Advanced Health & Fitness Smartwatch, 24mm
$199.95
Fitbit
Fitbit Sense 2 Graphite Aluminum Shadow Grey Strap Advanced Health & Fitness Smartwatch, 24mm
$199.95
Fitbit
Fitbit Sense 2 Platinum Aluminum Lunar White Strap Advanced Health & Fitness Smartwatch, 24mm
$199.95
Fitbit
Fitbit Charge 6 Fitness Tracker, Coral/Champagne Gold Aluminum Finish
$159.95
Fitbit
Fitbit Inspire 3 Lilac Bliss Fitness Tracker
$99.95
Fitbit
Fitbit Alta Fitness Tracker with Size Large Wristband-Black
$79.97
Fitbit Insights
Fitness Trackers Buying Guide
Determine if you need a simple step tracker, a GPS running watch, or a smartwatch. Pay close attention to whether advanced sleep and health metrics require an ongoing paid subscription.
Read full guideFrequently Asked Questions
What types of products does Fitbit make?▼
Fitbit makes fitness trackers, smartwatches. We track 14 Fitbit products.
What is the price range for Fitbit products?▼
Fitbit products range from $69.95 to $199.95, with an average price of $144. Fitbit is positioned as a value brand, 22% below the category average.
Is Fitbit a premium brand?▼
Fitbit is a value brand in its primary category (Fitness Trackers), 22% below the category average.
What is the most affordable Fitbit product?▼
The Fitbit Inspire 3 Morning Glow Fitness Tracker starts at $69.95 and is available at 0 retailers.
What should I look for when buying Fitbit fitness trackers?▼
Determine if you need a simple step tracker, a GPS running watch, or a smartwatch. Pay close attention to whether advanced sleep and health metrics require an ongoing paid subscription.
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